Analyst Location

United States



Coverage



Regions

North America

Mark Thomason

Senior Research Director, Digital Business Models & Monetization




  • IDC SaaS Path: Vendor Ratings Report, 2024 — Customer Satisfaction Direct from the Mind of the Buyer

    $7,500.00  Purchase IDC SaaS Path: Vendor Ratings Report, 2024 — Customer Satisfaction Direct from the Mind of the Buyer

    By: 

    • Nadia Ballard
    • Frank Della Rosa
    • Eric Newmark
    • Mickey North Rizza
    • Simon Ellis
    • Sam Halwani
    • Zachary Chertok
    • Heather Herbst
    • Patrick Reymann
    • Kevin Permenter
    • Mark Thomason
    • Jordan Steele
    • Alicia Mokwa
    • John Snow
    • Brian O'Rourke
    This IDC Market Presentation provides application and professional services vendor ratings by 23 application areas from IDC's 2024 SaaS Path Survey.The survey polled 2,875 organizations across 5 continents and 11 countries to collect inform...

    Jun 2024 | Doc #US51135124 | Market Presentation

  • IDC ProductScape: Worldwide Configure, Price, Quote Applications for Selling Products, 2024

    $7,500.00  Purchase IDC ProductScape: Worldwide Configure, Price, Quote Applications for Selling Products, 2024

    By: 

    • Mark Thomason
    • Heather Hershey
    This IDC ProductScape provides technology buyers with a detailed list of essential capabilities for configure, price, quote (CPQ) applications that are focused on selling transactional products through primarily B2B channels. It includes of...

    Jun 2024 | Doc #US52350124 | Tech Buyer Presentation

  • Software Monetization Trends, 2024

    $7,500.00  Purchase Software Monetization Trends, 2024

    By:  Mark Thomason

    This IDC Tech Buyer Presentation focuses on the drivers and trends in software monetization, incorporating survey data and analyst insights.Overall, the success, performance, and flexibility of the technology-driven as-a-service model conti...

    Jun 2024 | Doc #US50124023 | Tech Buyer Presentation

More results   for Analyst Research

  • Customer Value Intelligence

    By:

    Mark Thomason

    Products:

    Digital Business Models and Monetization

    Topics:

    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2024 Q2 Tech Buyer Presentation Tech Buyer

  • IDC Market Glance: Revenue Lifecycle Management, 1Q24

    By:

    Mark Thomason

    Products:

    Digital Business Models and Monetization

    Topics:

    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2024 Q2 Market Presentation Tech Supplier

  • 生成式AI定价模式：战略采购指南

    By:

    • Philip Carter
    • Ashish Nadkarni
    • Teodora Siman
    • Mark Thomason
    • Chris Murphy
    • Brian E. Clarke
    • Robert Parker
    • Ritu Jyoti
    • Elaina Stergiades

    Products:

    China Digital Business Strategies (Chinese Version)

    Topics:

    Global IT and economic markets, COVID-19

    Planned for CY2024 Q2 IDC Perspective Tech Buyer


More results   for Planned Research

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Software as a Service