Analyst Location
United States
Coverage
Regions
Greg Ireland
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This IDC Market Perspective looks at the major trends in the U.S. consumer video competitive landscape as streaming continues to drive traditional pay TV cord-cutting and streaming accounts for video subscription spending growth."Cord-cutti...
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This IDC Market Perspective looks at the growth of consumer use of GenAI, consumer opinions of GenAI, and the ways in which GenAI is used."Consumer use of GenAI is up dramatically over the past year as consumers of all generational cohorts ...
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This IDC Market Perspective looks at characteristics of millennial consumers in light of increased millennial presence among corporate IT buyers and technology decision-makers. "There are opportunities for vendors as millennials continue to...
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Vendors Leading Future Consumer Innovation
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B2B and B2B2C Technology Opportunities Driven by the Future Consumer
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Future Consumer Tech Dominance: Which Vendors are Best Positioned?
More results for Planned Research