Analyst Location
United States
Coverage
Regions
MaryAnn Holder-Browne
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This IDC Perspective delves into what is an experience-orchestrated business (X-OB), what is the value proposition for marketers, and how they can leverage X-O applications as a competitive differentiator."Marketers should seize the opportu...
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This IDC Tech Buyer Survey Spotlight delves into the imperative for CMOs to take a proactive stance within their organizations, collaborating closely with peers across the organization to build and maintain accurate data to build customer-c...
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This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and improve decision-...
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GenAI Use Cases for Marketing